|Jimmy Choo Dynamo at JimmyChoo.com|
Reading through my emails I immediately open the one from Jimmy Choo. It’s a habit. These shoes are beautiful and I must admit that they, along with some Ippolita bangles, are on my style wish list.
Today’s email caught my attention because Jimmy Choo wasn’t just selling shoes, they were selling a pair of shoes called Dynamo to benefit the Dynamo Camp Project in Italy. Dynamo Camp is a not-for-profit organization and the first summer camp in Italy for children who have serious or chronic illnesses and are in therapy or post-hospital convalescence.
I applaud Jimmy Choo for creating a limited-edition shoe in collaboration with the children that attend this camp. I love that the renowned Italian Illustrator Beppe Giacobbe, worked with the children to create this shoe, and I absolutely love that 100% of the profit from the sale of these shoes go to benefit Dynamo Camp. Yes, I said it, 100%!
Tamara Mellon OBE Founder and Chief Creative Officer, Jimmy Choo was quoted as saying that the company was delighted to collaborate with such a worthy charity. And I am delighted too! I am delighted that a luxury brand like Jimmy Choo has taken the time to work with kids to create something so beautiful.
I am thinking today may be the day that one of my style wishes comes true. And as I walk a mile in my Jimmy Choo’s I will always be reminded that with each step I take it may have helped a child somewhere take a step too!!!
Thanks Jimmy Choo, not only for the stylish shoes but, for the good feelings I will have every time I wear them!