Levis is a company that has woven itself into the fabric of our society - no pun intended. And in an age where designer denim has made its presence known, Levis has still managed to keep it's image current and cool.
I must admit that I live in denim and am especially thankful for companies like 7 For All Mankind, Paige and J Brand for bringing denim to dinner. And for companies like AG Jeans, Hudson and Siwy for making flattering and comfy skinny jeans. When I was younger jeans took quite awhile to break in, and were strictly for casual wear. I love that as the industry has evolved, you can buy jeans in so many different washes, and that it's fashionable now to wear denim almost anywhere, and I do, my Levis included.
|AG Jeans Stilt|
Loft Tank & Louboutins
Recently Levis unveiled it's new technique for using less water in their jean making process. Hats off to the marketing department because when you go to their website (http://us.levi.com/home/index.jsp)the first thing you see is the icon showing how much water they have saved since this new process began. In a time where the environment is a hot button with kids & teens, think about "Disney Friends For Change" and school environmental programs, to adults, think Prius and energy-saving light bulbs, Levis continues to be an innovator in the denim industry.
So today as I reach for my Levis I say thanks for helping the environment while making great quality "green jeans."